Dynamic pricing is a data-driven pricing strategy that automatically adjusts product prices in real time based on changing market conditions, competitor activity, inventory levels, and shopper behavior. Trellis' dynamic pricing software for eCommerce uses AI-powered automation to test, optimize, and scale pricing decisions across your Amazon catalog. Unlike simple repricing tools that race to the bottom, our dynamic pricing solution helps you increase profits, improve sales velocity, and protect long-term brand equity—without manual effort.

Although both tools automate price adjustments, they have different objectives. Dynamic Pricing uses AI to analyze historical pricing data and predicts the optimal prices for either maximizing sales or profits. Whereas, repricer tools lower the price against competitors to win the buy box position.

"Goldilocks Pricing" refers to a pricing strategy where a product is neither priced too low nor too high, but "just right," much like the porridge in the Goldilocks fairy tale. This strategy aims to find a pricing sweet spot that maximizes both sales volume and profit margins. In the context of dynamic pricing on Amazon, this would mean continually adjusting your prices based on various factors such as demand, competitor pricing, and seasonality, in an attempt to always stay within that 'Goldilocks Zone.'

Unlike Amazon's basic Automate Pricing, Trellis offers advanced pricing logic tied to advertising performance, inventory levels, competitor intelligence, and profit goals. It doesn't just chase the lowest price—it makes data-driven adjustments that preserve brand equity and long-term profitability. This makes Trellis a comprehensive dynamic pricing solution purpose-built for Amazon eCommerce profitability.

Dynamic Pricing keeps the prices within a set range of minimum and maximum prices. If you sell on Walmart or a Shopify store we can automatically change your price to match.

Advanced users often want to ensure their unique business logic—like brand protection pricing, MAP enforcement, or channel-specific constraints—can be reflected in automation. Trellis offers flexible pricing controls that allow brands to set minimum/maximum prices, cost floors, margin targets, and campaign-specific optimization goals. Rules can be configured per SKU or group to reflect real-world complexity without manual oversight. We are constantly updating and adding algorithms to our platform to help sellers solve their unique problems. To see how, schedule a demo here: Receive a Personalized Trellis Demo

Most pricing tools such as Minimum Advertised Pricing (MAP) and repricer tools are rule-based, whereas Trellis' Dynamic Pricing has an advanced algorithm that considers several data points. Talk to our experts to see if our tool can get you results without using another pricing tool.

The ultimate goal of Dynamic Pricing is not to win the buy box. If your goal is getting more sales, Dynamic pricing will indirectly be winning the buy box when it has to.